Blar i forfatter "Menon, Vishnu R.G."

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    • Assisting healthier and more sustainable online food choices through digital quality signals: Exploring preferences and segments 

      Sigurdsson, Valdimar; Menon, Vishnu R.G.; Larsen, Nils Magne; Fagerstrøm, Asle (Journal article; Tidsskriftartikkel; Peer reviewed, 2024-03-26)
      The current paper contributes to signalling theory by demonstrating the importance of digital quality signals in influencing consumer preferences for sales and segmentation in the context of marketing fresh fish online. We conducted a choice-based conjoint analysis with a latent class segmentation to analyse the significance of digital quality signals compared to traditional attributes online. The ...

    • Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing 

      Sigurdsson, Valdimar; Larsen, Nils Magne; Alemu, Mohammed Hussen; Gallogly, Joseph K.; Menon, Vishnu R.G.; Fagerstrøm, Asle (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-12-03)
      Increased fish consumption can contribute to a more sustainable food system. This paper explores how signaling affects consumer choices in fresh fish purchasing situations, both in traditional and online retail settings. We examined two different types of market signals; quality signals stemming from consumers as a social proof and authority signals coming from stores. Study 1 showed that quality ...

    • Big business returns on B Corp? Growing with green & lean as any label is a good label 

      Sigurdsson, Valdimar; Larsen, Nils Magne; Folwarczny, Michał; Sigurdardottir, Freya Thoroddsen; Menon, Vishnu R.G.; Fagerstrøm, Asle (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-10-25)
      This current research contributes to the concept of consumer-based food label equity (CBFLE) by testing the predictive validity of a scale developed by Coderre et al. (2022) in the sustainability and health domains of seafood products. In Study 1 (N = 301; between-within subjects), we found that scores on all subscales, except the (Dis)honesty subscale, were significantly related to willingness to ...

    • Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements 

      Sigurdsson, Valdimar; Menon, Vishnu R.G.; Hallgrimsson, Atli Geir; Larsen, Nils Magne; Fagerstrøm, Asle (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-12-27)
      Mobile apps show a heavy usage pattern and compelling growth figures. This study seeks to examine consumers’ attitudes toward in-mobile advertisements in terms of mobile advertising value. The samples are from the United Kingdom (UK) and India because the nationals of these countries exhibit a high degree of dissimilarity in a number of Hofstede’s cultural dimensions. The findings suggest that ...

    • Smart Shopping Carts to Increase Healthier Food Purchase: A Conjoint Experiment 

      Erikson, Niklas; Fagerstrøm, Asle; Sigurdsson, Valdimar; Larsen, Nils Magne; Menon, Vishnu R.G. (Chapter; Bokkapittel, 2023)
      Shopping carts, in general, should be suitable for carrying smart technology in the retail store environment. Also, a smart shopping cart can present verbal motivating stimuli to increase healthier food purchases. A conjoint experiment was used to test with a hypothetical purchasing task for young consumers (n=91) the potential of motivating stimulus on smart shopping carts to influence healthier ...

    • Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals 

      Sigurdsson, Valdimar; Folwarczny, Michał; Larsen, Nils Magne; Menon, Vishnu R.G.; Sigurdardottir, Freyja Thoroddsen; Perkovic, Sonja (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-10-26)
      Endocrine-disrupting chemicals (EDCs) in consumer products present a global health concern. Yet, the understanding of consumer perceptions of EDC-related product labels is limited. This study investigated consumer reactions to such labels using data from 602 Scandinavian consumers. The results indicate a positive association between label performance (willingness to buy, pay in a local currency, pay ...